Wear Rivers Trust

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Exciting news WRT is rebranding!


Today Wear Rivers Trust has internally unveiled its new brand identity, logo, and tagline. The Trust has undergone a complete brand refresh to reflect its current position and offering to the market.

The new branding represents the growth of the Trust over the last decade conserving, protecting, rehabilitating, and improving the landscape and watercourses within the Wear catchment. The new tagline ‘Wear Conserving’ illustrates that the Trust is striving to continue to conserve the whole of the Wear catchment and beyond.

The future of the Wear Rivers Trust lies in the capacity to deliver more projects on a larger scale with a growing team of experts under new leadership, which will see the Trust move in a wider direction.

The original logo has carried the Trust on a journey spanning the last decade, the time has now come for a rebrand to reflect the recent changes whilst paying homage to the Trusts origins:

  • Biodiversity and Conservation
  • River/Water Quality
  • Agriculture
  • Education and Engagement

Commentting on Wear Rivers Trust’s rebrand, Chief Operating Officer, Kirstie Hutchinson said:

“The rebrand reflects the changes at the Trust and represents our ambitions, whilst recognizing how the Trust has evolved over the years. We feel it is important to let people know what Wear Rivers Trust stands for and our new identify and tagline ‘Wear Conserving’ signifies our future growth.”

The new branding will be rolled out over the coming weeks with an external launch date planned for the 1st May 2024.


Wear Rivers Trust is an environmental charity formed in 2008, The mission of the Trust is to conserve, protect, rehabilitate, and improve the landscapes, rivers, streams, watercourses of the Wear catchment covering Weardale, middle Wear and adjacent estuarine and coastal areas. The Trust is part of a national movement of 65-member Trusts headed by the umbrella organization The Rivers Trust.

Charity Number:         1094613

Website:                          wear-rivers-trust.org.uk

Email:                               admin@wear-rivers-trust.org.uk

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